Globally Marketing Music Through the Airwaves

Rock and roll music has been a renowned revolution in music ever since the late 1940s. Throughout the world rock and roll has been reinvented as the music that ignites the spirit through shows played in concert music halls, to the basement at a friend's house party, or through the electrical frequency of a set of headphones. Globally marketing rock and roll music for the Universal Music Group label company has become a technology/promotional based strategy. Universal Music Group takes music from the United States and spreads it worldwide through its international labels and websites. The music is also marketed and distributed through various supporting computer music programs such as iTunes or YouTube. The music labels that Universal Music Group support also has performances all throughout the world with their musicians playing in all different countries to spread their music.

All these websites are supporting Universal Music Group International Label Companies:

http://store.universal-music.co.uk/
http://www.universalmusic.es/
http://www.universalmusic.co.kr/
http://www.getmusic.com.au/

Moving to Everyon's Groove

Music is a channel in through which people express themselves, speak out, say and hear what they love, feel emotions and many other movements of the human spirit. Music is not bias, it does not choose who gets to listen. Music is for everyone and it is open to anyone who wishes to listen. Universal Music Group was able to break down each segment of musical genres within labels. The label I chose was Interscope Geffen A&M. This music label encompasses around independent expressionistic music. Their target market for this new-found style of music is to the general adult youth populace. The market for music is never truly dynamic because all types of people from all types of places in the world listen to the same kind of music or the same kind of sounds. People generally have a specific type of music they love, but no one can say that they appreciate only that type of music. A country man can still appreciate or listen to or even enjoy the sound of The Strokes. And a hip hop artist can still love The Beatles. There is even a hip hop rapper who says his inspiration comes from Bob Dylan. The musical genres don't collide, but the ingenuity and the flow of Bob Dylan's music helps to create this hip hop artist's flow. For the past fifteen years, Interscope Geffen A&M have not changed their target market, due to the fact that is has been an ongoing revolution in music with the same amount of dynamic people listening to it.

Working Out to the Groove

UNIVERSAL MUSIC GROUP (UMG) AND BALLY TOTAL FITNESS PARTNER TO MAKE WORKOUTS ROCK WITH FREE MP3 SONG DOWNLOADS TO MEMBERS

This two-year agreement between UMG (Universal Music Group) and Bally Total Fitness seems to be a positive step towards a healthier and more socially positive group of people in the world. It's a culmination of what people have on while doing their exercises and their goal to be healthier individuals. People of course have their own music or their own tastes, therefore Bally purchase of 4.5 million downloads will be pleasing to all different kinds of music lovers, while providing a gym as well. This new plan between Universal Music Group and Bally Total Fitness represents positive ethics and social responsibility for the welfare of these companies' customers. I feel that this combined effort is also targeting all kinds of people with all kinds of new incentives to get healthy and fit and join Bally Total Fitness, while still enjoying their workout music. This is a successful marketing idea due to a cheap gym being readily available for all people, as well as free music. Yes, there is illegal downloading, but there is also a new set of music that people have not heard about yet. I feel that this new deal with a membership at Bally will help people look into more kinds of music, and new artists and new directions of cultural bounds. People listen to music when they exercise because it gives them adrenaline, as well as makes them feel in their own center so to speak, or their own area. Listening to music in the gym keeps people away from distractions and focuses on the work out. With UMG and Bally Total Fitness combining the two things that people do at a gym, there is a new opening for new customers, as well as new listeners.

http://new.umusic.com/News.aspx?NewsId=840
http://www.ballyfitness.com/featuredartist.aspx