Working Out to the Groove

UNIVERSAL MUSIC GROUP (UMG) AND BALLY TOTAL FITNESS PARTNER TO MAKE WORKOUTS ROCK WITH FREE MP3 SONG DOWNLOADS TO MEMBERS

This two-year agreement between UMG (Universal Music Group) and Bally Total Fitness seems to be a positive step towards a healthier and more socially positive group of people in the world. It's a culmination of what people have on while doing their exercises and their goal to be healthier individuals. People of course have their own music or their own tastes, therefore Bally purchase of 4.5 million downloads will be pleasing to all different kinds of music lovers, while providing a gym as well. This new plan between Universal Music Group and Bally Total Fitness represents positive ethics and social responsibility for the welfare of these companies' customers. I feel that this combined effort is also targeting all kinds of people with all kinds of new incentives to get healthy and fit and join Bally Total Fitness, while still enjoying their workout music. This is a successful marketing idea due to a cheap gym being readily available for all people, as well as free music. Yes, there is illegal downloading, but there is also a new set of music that people have not heard about yet. I feel that this new deal with a membership at Bally will help people look into more kinds of music, and new artists and new directions of cultural bounds. People listen to music when they exercise because it gives them adrenaline, as well as makes them feel in their own center so to speak, or their own area. Listening to music in the gym keeps people away from distractions and focuses on the work out. With UMG and Bally Total Fitness combining the two things that people do at a gym, there is a new opening for new customers, as well as new listeners.

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