Friday, February 19, 2010

Moving to Everyon's Groove

Music is a channel in through which people express themselves, speak out, say and hear what they love, feel emotions and many other movements of the human spirit. Music is not bias, it does not choose who gets to listen. Music is for everyone and it is open to anyone who wishes to listen. Universal Music Group was able to break down each segment of musical genres within labels. The label I chose was Interscope Geffen A&M. This music label encompasses around independent expressionistic music. Their target market for this new-found style of music is to the general adult youth populace. The market for music is never truly dynamic because all types of people from all types of places in the world listen to the same kind of music or the same kind of sounds. People generally have a specific type of music they love, but no one can say that they appreciate only that type of music. A country man can still appreciate or listen to or even enjoy the sound of The Strokes. And a hip hop artist can still love The Beatles. There is even a hip hop rapper who says his inspiration comes from Bob Dylan. The musical genres don't collide, but the ingenuity and the flow of Bob Dylan's music helps to create this hip hop artist's flow. For the past fifteen years, Interscope Geffen A&M have not changed their target market, due to the fact that is has been an ongoing revolution in music with the same amount of dynamic people listening to it.





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