MAR 100: My Goodbye/Hello

Inspire the uninspired. That is what marketing does, and that is what music does; igniting a fire that was never lit. Marketing for Universal Music Group is the match to their success. With, market segmentation, appeasement to all music genres and fans. Their focus on the promotions and sales with the attempt to reanimate the CD is what makes Universal Music Group an innovative company. UMG announced that their CD products were now only going to cost $6.99 to $9.99 making the buying power of their CDs more attainable. UMG not only focuses on the music as a tune, but also as a drive, or an incentive of today's culture and society. With their partnership with Bally, their artist's music is able to be purchased with a membership at Bally Total Fitness. Making music and their company together work for the greater good of society's health and culture is what makes the fire grow. UMG takes all facets of branding, product lines, and as a whole, product concepts with their labels which define and support every type of musical genre not just in the United States, but the entire world. Labels such as Universal Music Korea, Universal Music Japan, or Universal Music Group Italy. UMG's globalization makes the company profitable to all music fans in the world. UMG is leading the way in consumer's decision with all their popular artists and music distribution to all countries of the world. The success in UMG's marketing is what makes them the #1 world's leading music company. People sing and dance and listen to music everyday. Universal Music Group is able to simply ask them if other people want to see or hear it.

Launch of Imago Dei Music Group: New Product Line

Universal Music Christian Group, a division of Universal Music Group launched Imago Dei Music Group, a product line extension of Universal Music Group.The partnering of Universal Music Group Distribution, the long arm marketing section of Universal Music Group with entertainment executive Max Siegel initiated the launch of Imago Dei Music Group (iD Music Group), a division of Max Siegel Inc. Universal Music Group Distribution consists of four major divisions: Universal Music Distribution (UMD); Fontana, a worldwide distributor of independent music labels; Vivendi Entertainment, the largest independent DVD distribution company in the US and also a theatrical distributor; and Universal Music Christian Group. With this powerhouse under the new iD Music Group, high grossing sales are estimated within the beginning of its release. Initial releases from iD Music Group will include "Champion," from Darwin Hobbs (June 22) as well as BET "Sunday Best" winner Y'Anna Crawley's debut album (July 13). The product line extension of iD Music Group further extends the arms of Universal Music Group's genres and possible goods distribution; another revolutionary tactic from the world's leading music distribution and record company. 

Christian Band: Tenth Avenue North 

Product Concepts

The brand name of Universal Music Group and its labels helps to identify which record companies sponsor which artists. Each label represents different product lines varying from rock and roll, hip-hop, jazz, and classical just to name a few.  Music is a cultural need, an uplifting sense of enlightenment and a testament to the history of mankind's creativity. And with history, mankind leaves traces behind to commemorate the significant age. With music CDs, LPs, tape decks, and mp3s will be left behind for history to gather and to listen to. These gateways of music also hold another part of culture, art. The design of each artist's album cover, whether vinyl LP, tape deck, or CD, expresses the artist's creations of music and creativity; and it also sells.

Music will forever be in our veins.

Record Store Day

Saturday, April 17th, 2010 was Record Store Day, an annual event since 2007 to celebrate the wonder of music. This is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. Special vinyl and CD releases and various promotional products are made exclusively for the day and hundreds of artists in the United States and in various countries across the globe make special appearances and performances. This day combines the marketing factors of consumer sales promotion, trade allowance, and point-of-purchase display. This celebration of music is a beautiful way to instill more culture within the minds of the people of the world.

Record Store Day

Jay-Z and Beyonce Performing at Coachella Music Festival 2010 

Mar 100- Pricing

CDs are now a niche market. Universal Music Group aims to change that by reducing its prices on all their labeled CD albums. I recently visited a bookstore, the unfortunate only few places to buy physical music, and perused through all the CDs looking for my favorite bands and singers. As I came across the King of Funk, James Brown, I found a price tag on the CD that shouldn't be there because James Brown is priceless. The surprise to me was that James Brown's greatest hits was on sale for $6.95. I also came across legendary Will Smith's greatest hits seeing the same price as James Brown, $6.95. To check that history reduced the prices of the music, I looked at the new 30 Seconds to Mars album that was just released, seeing the price to be none other than $6.95. As shocked as I was I found myself as a music lover and marketer to see the enticement of the prices of CDs. Needless to say I bought Will Smith, James Brown, and 30 Seconds to Mars. If I were you (which I'm not), I would go buy my favorite artists' albums on CD.

The Legend of the Guardians: Kings and Queens

 I love it when I see a movie, show or commercial and say, "I love that song! Who sings it?" I was at the move theater recently and was watching the fifteen minutes of previews.That's the loving spine-tingling feeling I got when I heard the main background music to the movie Legend of the Guardians. People may love the song and look it up and not realize that they were just enticed through a form of advertising. Within all forms of the entertainment business, Universal Music Group has advertised their artists and music. I was extremely intrigued when I found out that the song that I felt such a rush from was played by one of my all time favorite bands, 30 Seconds to Mars. Their songs are put out by the label, which is in turn distributed and advertised around famous websites and musical advertisement boards, and then the song and album is noticed. But the label company does not do all the work. The band also promotes their new releases and songs through their own channels, such as Twitter. Advertisement is a two-way street, where all parties trying to intrigue and get notice of a product or theme sell their shares.

Legend of the Guardians:
http://legendoftheguardians.warnerbros.com/

Follow 30 Seconds to Mars on Twitter:
http://twitter.com/30secondstomars

Mar 100 Advertising and Public Relations

Universal Music Group promotes their artists and the labels behind them through many tactics such as advertising and public relations. UMG uses many of their labels as a creative trademark for movie soundtracks. Many movie soundtracks are based from UMG music labels such as, Kung Fu Panda, Across the Universe, and the newly promoted movie, Kick-Ass coming out in theaters on April 16th, 2010. UMG provides every basis to advertise their artists and their music through all forms of media. UMG also integrates public relations through many partnerships. UMG has now partnered with Conduit Labs, a leading social music gaming developing company to approach music in a new socially fun way. This new-product publicity of musical gaming will in turn promote the music of UMG and the artists they sign.

For more information on the Conduit Labs and Universal Music Group's partnership, please visit:

http://new.umusic.com/News.aspx?NewsId=855

Check out Conduit Lab's Facebook games: 
http://apps.facebook.com/playsuperdance
http://apps.facebook.com/musicpets