CDs are now a niche market. Universal Music Group aims to change that by reducing its prices on all their labeled CD albums. I recently visited a bookstore, the unfortunate only few places to buy physical music, and perused through all the CDs looking for my favorite bands and singers. As I came across the King of Funk, James Brown, I found a price tag on the CD that shouldn't be there because James Brown is priceless. The surprise to me was that James Brown's greatest hits was on sale for $6.95. I also came across legendary Will Smith's greatest hits seeing the same price as James Brown, $6.95. To check that history reduced the prices of the music, I looked at the new 30 Seconds to Mars album that was just released, seeing the price to be none other than $6.95. As shocked as I was I found myself as a music lover and marketer to see the enticement of the prices of CDs. Needless to say I bought Will Smith, James Brown, and 30 Seconds to Mars. If I were you (which I'm not), I would go buy my favorite artists' albums on CD.
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