I love it when I see a movie, show or commercial and say, "I love that song! Who sings it?" I was at the move theater recently and was watching the fifteen minutes of previews.That's the loving spine-tingling feeling I got when I heard the main background music to the movie Legend of the Guardians. People may love the song and look it up and not realize that they were just enticed through a form of advertising. Within all forms of the entertainment business, Universal Music Group has advertised their artists and music. I was extremely intrigued when I found out that the song that I felt such a rush from was played by one of my all time favorite bands, 30 Seconds to Mars. Their songs are put out by the label, which is in turn distributed and advertised around famous websites and musical advertisement boards, and then the song and album is noticed. But the label company does not do all the work. The band also promotes their new releases and songs through their own channels, such as Twitter. Advertisement is a two-way street, where all parties trying to intrigue and get notice of a product or theme sell their shares.
Legend of the Guardians:
http://legendoftheguardians.warnerbros.com/
Follow 30 Seconds to Mars on Twitter:
http://twitter.com/30secondstomars
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