Universal Music Group promotes their artists and the labels behind them through many tactics such as advertising and public relations. UMG uses many of their labels as a creative trademark for movie soundtracks. Many movie soundtracks are based from UMG music labels such as, Kung Fu Panda, Across the Universe, and the newly promoted movie, Kick-Ass coming out in theaters on April 16th, 2010. UMG provides every basis to advertise their artists and their music through all forms of media. UMG also integrates public relations through many partnerships. UMG has now partnered with Conduit Labs, a leading social music gaming developing company to approach music in a new socially fun way. This new-product publicity of musical gaming will in turn promote the music of UMG and the artists they sign.
For more information on the Conduit Labs and Universal Music Group's partnership, please visit:
Check out Conduit Lab's Facebook games:
http://apps.facebook.com/playsuperdance
http://apps.facebook.com/musicpets
http://apps.facebook.com/playsuperdance
http://apps.facebook.com/musicpets
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