Product Concepts

The brand name of Universal Music Group and its labels helps to identify which record companies sponsor which artists. Each label represents different product lines varying from rock and roll, hip-hop, jazz, and classical just to name a few.  Music is a cultural need, an uplifting sense of enlightenment and a testament to the history of mankind's creativity. And with history, mankind leaves traces behind to commemorate the significant age. With music CDs, LPs, tape decks, and mp3s will be left behind for history to gather and to listen to. These gateways of music also hold another part of culture, art. The design of each artist's album cover, whether vinyl LP, tape deck, or CD, expresses the artist's creations of music and creativity; and it also sells.

Music will forever be in our veins.