Breaking Down the Groovin to the Music

Music is a cultural boom that is on a constant flow of change. Much like music companies evolve as well, at least in order to be profitable. Market segmentation in music lies in all the facets of music: listening, playing, singing, performing, dancing to, and writing. For Universal Music Group, it takes every aspect, every detail and letter of the word "m...u...s...i...c" and transforms it into a marketable segmented criteria. In the culture today, UMG understands the incorporation of music in everyday life through the headphones that are seen in every ear of every person around the world. UMG takes all aspects of market segmentation through label sponsorship, the reanimation of a rock and roll band, artist branding and marketing, and through the sheer love of all music for everyone's groove, while continually making profits as the world's largest record company in the world.


UPDATE: Universal Music Group and Bally Total Fitness's partnership is launched
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=123502



The Rebirth of Rock and Roll Gods, The Rolling Stones rolls back on Main Street
http://www.crawdaddy.com/index.php/2010/03/01/exile-on-main-street-to-be-reissued-in-may/