Tuning to the Consumer's Choice

Universal Music Group goes through many channels in which they appease to the consumer and their "groove" for their choice in purchases. Unfortunately, culture has shifted to a new era in technology, thus making touchable music obsolete. Technology has made a shift in music making everything electronic and through computer files and gigabytes. Universal Music Group has embraced this unfortunate, neo-cultural fact and made it to a profitable market. Many consumers love music, which also go to think who wouldn't love music. Their choice in the purchasing of music is derived from their "groove" of music, and also the price to pay for music. The company has made an increase of 8.4% in digital sales which is contributed to its arousal to the consumers. Universal Music Group has channeled its embrace and creativity into a technological revolution not just in music, but in the world. If anything were to be improved in UMG (Universal Music Group), the largest of the major record companies in music, housing and distribution, there should be an effort to try to get more advertisements that air through the internet, as well as television to help bring out the artists and music that they endorse. Music has an ability to appease to anyone, or at least be known to anyone. The music labels have the ability to share their artists' creations and music to the world, and that is what UMG does.

"UMG, the world's largest music company with artists like U2, Amy Winehouse, Lady Gaga, Taylor Swift, Black Eyed Peas, Rihanna, Eminem, Lil Wayne under contract, as expected finds its revenue from physical product sales (CDs) in a seemingly unstoppable decline. Last year, the company's revenues were ?4,363 million, a 6.2% decrease compared to 2008.Still, Universal Music Group's digital sales grew 8.4% in 2009, which the company attributed to strong growth in online sales yet "tempered by softening demand for mobile products in the United States and Japan".UMG says it will "continue to encourage and support innovation", citing Spotify's iPhone application and MusicStation's presence on the Android Market as examples. Universal is also a major shareholder of VEVO, a service launched in December, 2009 that quickly rose to become the number 1 music property in the United States." - Robin Wauters TechCrunch.com
Monday, March 1, 2010; 1:30 AM

http://www.washingtonpost.com/wp-dyn/content/article/2010/03/01/AR2010030100680.html