Sales Operation

Universal Music Group utilizes the physical and digital form of sales. Although physical music is now becoming a thing fo the past, UMG now is trying a promotional idea by reducing the price of CDs to $10 or less. Their idea is to capture more sales in retail stores, rather than through digital sales, which has increased in the past year. UMG sells through CDs, mp3s, and through merchandising. Their tactics through consumer sales promotion are by performances shows, concerts, and viral marketing. Music is heard everywhere through the airwaves, to the computer. UMG utilizes every listening channel and purchasing gateway to promote their artists' music sales and art. UMG's prospecting is focused on their top retail marketers such as Virgin Megastore, Best Buy and other electronic "big houses". Their new sales proposal on CDs is a hit and miss due to the fact that CDs are now if only a mainstream in cars. UMG is tackling sales through the motive of today's and yesterday's music affinities.


For more information on the Universal Music Group promotion idea on CDs, please visit this website:
http://www.reuters.com/article/idUSTRE62J04Z20100320