Universal Music Group has launched their new app for the iPhone and iTouch called Six-String. The application is a game basis of guitar hero on the iPhone and iTouch. I took a look at it and really enjoyed how they promote their artist's music, as well as the playing of the game. They made six studio-recorded sounding tracks from varying artists, such as Angels and Airwaves, Beck, Dashboard Confessional, Maroon 5, Wolfmother and many more available on the application and made twenty available for purchase. If I were to analyze the application in the terms of marketing, they created good digital promotion for it. They created a Facebook fan page, a Twitter page, and a Myspace to promote UMG's iPhone and iTouch app. The digital market is growing in size, and in recognition, which begs the question; will music stores exist outside of the computer?
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